Robert Slattery, CEO/Founder

Robert Slattery, President and CEO of ReachUSA, has a long track record of local entrepreneurship and investment into the Greater Cincinnati business community. Slattery is a Cleveland native and graduate of Miami University, where he studied business and earned a masters degree in communications.

After college, Slattery and college roommate Robert Wolfe bought the Cincinnati Valpak® franchise, and in time expanded their territory to become one of the largest Valpak operations in the country. Slattery and Wolfe founded licensor Reach® Magazine in 1983. In 1998, Wolfe sold his stake to Slattery to pursue other interests.

Slattery owns and operates a diverse group of companies, most in the advertising and media fields. ReachUSA is a media marketing company, which sells mass targeted consumer magazines including Reach® Magazine, with the recent additions of eReach.com, and the Super Shopper Magazine®. Slattery’s niche editorial products include Housetrends with web component Housetrends.com (an upscale home & garden magazine), in Greater Cincinnati and several other US markets; the retailored Cincinnati Profile, a magazine for and about the people who make Greater Cincinnati unique and prosperous. Profile is produced in print for an upscale audience and as a digital publication for marketing partners – both editions allow readers to get connected to the most successful, interesting, and influential people in town. Reach Publishing is the production company that currently publishes these magazines in Cincinnati and several U.S. markets.

Slattery’s entrepreneurial spirit does not stop there. He is also founder of Perimeter Technologies, Inc., manufacturer, retail sales, and installer of Pet Stop® electronic pet containment fencing systems, which holds several key patents in the industry which has helped it expand coast to coast with over 150 dealers (Press Release: Runaway Hit: Electric pen may be mightier than the cord). In June 2009, Perimeter Technologies completely turned the pet fencing market upside-down with introduction of the Wifi Dog Fence – the first and only pet fence on the market employing the hottest micro-chip transceiver technology keeping pets in their yards without wires!

Meanwhile, Slattery was working a little closer to home in Cincinnati with the local Pet Stop office to develop and open WagsPark®, (See video here), a one-of-kind world class private dog park, offering 3-acres of fun and fitness for dogs and their owners, which opened in May 2009. Taking the dog- focused business to the next level, Wag-O-Mat Shell, located next to WagsPark opened mid-July 2009. The Wag-O-Mat Shell has an aisle geared specifically towards pet related items and offers four exterior self-service dog wash stations. Wag-O-Mart is our internet based super store. Shop the industry's most trusted and reliable pet products at low low prices.

This diverse umbrella of businesses includes a national full service travel agency Cruise World Travel/Cruise 800®, rated by Royal Caribbean and Carnival Cruise Lines as a Top U.S. agency in cruise service. Vacation 800® serves as the non-cruise vacation specialists of the agency, and is locally recognized as a Delta Vacations "MLT Star" agency for 2010. Cruise 800/Vacation 800 is accredited with all the major national and international travel networks such as CLIA, ARC & IATAN. Plus, Slattery added his name to the list of local restaurateurs with the creation of a new restaurant concept in Cincinnati with his popular casual dining place - Slatts Pub – located in downtown Blue Ash, Ohio. For more details, visit Slatts Pub online at www.slattspub.com and check out the live web cam.

Slattery was a Finalist in the Marketing Category in the Ernst & Young Cincinnati/Northern Kentucky Entrepreneur of the Year in 2006. (See article here). In 2008, Slattery was named 2008 CEO/Executive of the Year for the Northeast Cincinnati Chamber of Commerce. Also, ReachUSA has been a member of the Deloitte Cincinnati USA 100 and the Business Courier 250 largest privately held companies for the past three years.

Slattery has been involved with several Greater Cincinnati charities: Slattery served as president of Tennis For Charity, Inc. (TFC) from 2001 through 2004, and had been a board member for two decades. TFC together generated over $18 million annually. The Western & Southern Financial Group Masters & Women’s Open has benefited Children's Hospital Medical Center, Tennis for Inner-City Youth, and The Barrett Cancer Center.

His professional sports marketing experience and charitable mission led Slattery to create Reach Event Marketing, LLC. REM brought the return of the AVP (Association of Volleyball Professionals) to the Greater Cincinnati area. The 2005 AVP Nissan Series, and 2006, 2007, 2008 and 2009AVP Crocs Tour Series, were all held at the Lindner Family Tennis Center in Mason, Ohio. More than 150 of the top professional beach volleyball athletes, including Olympic gold medalists, compete in this ultimate sports and entertainment experience. The 2010 AVP Event will take place this Labor Day Weekend, Sept 3-5 and feature some of the top men and women in the sport. The AVP tournament proceeds benefit The Barrett Cancer Center and women’s heath initiatives in Cincinnati. REM is honored to have been able to donate over $100,000 to The Barrett Cancer Center to date. For more event information, visit www.mustseeavp.com. REM also organized and served as the underwriter for the 2004, 2005 and 2006 i-wireless® FOX 19 Prep Classic high school football competitions held at Paul Brown Stadium REM made a combined $300,000 donation over the three years split amongst the Cincinnati charities: Anthony Munoz Foundation, Cris Collinsworth ProScan Foundation, and the Marvin Lewis Community Fund.

In the spring of 2008, REM expanded their event marketing beyond the sports arena to the bridal industry with the acquisition of Wedding Mafia, a unique alternative to the typical bridal show, as it introduces bride-to-be’s to an intimate group of elite wedding vendors in the area and access to exclusive events and seminars to aid in the planning process. For more information, visit the Wedding Mafia online at WeddingMafia.com. This successful foray into the bridal business got the attention Cincinnati Wedding Showcase CincinnatiWeddingShow.com and in June 2009, the event became part of REM. Though the Showcase is a much larger, once-a-year event, it fits well with the Wedding Mafia and the event marketing experience of REM.

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